Case Study

British Thoracic Oncology Group - Congress 2021

Client: British Thoracic Oncology Group (BTOG)
Date: January 2021
Services: Filming - Livestreaming - Video Production – Event Platform


  • 2 day virtual conference
  • Produced remotely across our 6 virtual studios
  • 1, 469 delegates
  • 26 virtual exhibition stands
  • Attendee networking with video calling
  • Stream of up to 5 parallel live sessions
  • 185 abstract poster sessions with live chat and attendee networking
  • 20 live sessions, Q&A and polling
  • Secure login
  • Full attendee profiles with custom avatars, bio’s and social links
  • Full analytics and tracking
  • Immediate on-demand access


The British Thoracic Oncology Group (BTOG) Annual conference is an exhibition which, until the pandemic has taken place as a live event. The team still wanted to go ahead with the event but needed a virtual solution to allow this to happen with COVID-19 restrictions.

In addition to the challenge of hosting a virtual exhibition, BTOG also wanted to ensure an element of interactivity was possible to allow exhibitors and attendees to connect and interact as if still at a live event.


Working alongside our platform partner CrowdComms, First Sight Media helped visualise, create and deliver a seamless virtual exhibition experience both for the exhibitor and attendees. This included:

  • Creation of a Virtual Event Platform to host multiple Virtual Event Exhibition Stands
  • Hosting of content, production of various content package options to allow fully customisable and fully branded bespoke virtual stands for each exhibitor
  • Video, hyperlink, document upload and chat capabilities all built in
  • Virtual stand builder and branding options
  • 1-2-1 chat capability for exhibitors to chat with attendees of the event


“Thank you to all the First Sight Media team for your support, attention to detail and expertise to ensure the success of our 1st virtual annual conference and our webinar programme since June 2020. The whole team are friendly, approachable and happy to be asked any questions - very responsive. Technically the team know exactly what to do to deliver a quality virtual event”.

Dawn Mckinley, Senior Executive Officer (SEO), British Thoracic Oncology Group (BTOG)


First Sight Media enabled this event to still take place, with amazing results for our client. Utilising our streaming experience and the right technology to deliver a fantastic end-result!

  • 1500+ attendees (over 1/3 of these were first-time attendees)
  • 250 exhibitors
  • 70% of all attendees watched LIVE
  • 30,000 virtual platform page views
  • 3 million Twitter impressions

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