Tips on widening your reach – an NHS Confederation success story

Exposure is a crucial part of your conference or event. Your efforts will count for nothing if you don't reach as wide an audience as possible.

For NHS ConfedExpo 2023, First Sight Media were chosen as the video production and streaming provider. We were given free reign having been sent a short brief; we exceeded our clients’ expectations and achieved maximum reach.

Each year, NHS ConfedExpo brings together healthcare leaders and their teams at one of the biggest medical conferences of the year. Choosing to produce a hybrid event was the organiser’s way of increasing the level of awareness. The ultimate aim? To generate a larger in-person attendance for future conferences.

At First Sight Media, we believe video at live events is the key to unlocking extended reach. However, it must adapt to the dynamics of the event. Our services at NHS ConfedExpo provide a good example of this.

Here’s some more of the ways we maximised engagement for NHS ConfedExpo.

Highlights Video: We produced daily highlight videos and snippets of key messaging from the keynote sessions to push out over social media. These clips and videos generated a buzz across social media platforms bringing 1,500 hours of content to 3,500 online viewers.

Stream to Social Platforms: We streamed content live to their YouTube channel throughout the day. Later, we also embedded every streamed video into their website.

Live Transcription: Accessibility was crucial for this event, we therefore recommended live transcription in the two keynote rooms.

Overflow alternatives: Due to the popularity of the event, speaker sessions were often oversubscribed. We were able to broadcast proceedings to other screens throughout the event, extending reach, even internally.

Live engagement: By integrating closely with the event’s comms team, we were able to create a steady source of highly shareable social media content hot off the show floor. This way we were able to react quickly and positively to requests from TV news media for a video feed that unexpectedly cropped up.

Watch the highlights video from day 1 of the expo here:

It has since been confirmed, First Sight Media have been booked to provide their filming and streaming solutions for NHS Confed Expo’s 2024 & 2025!

To reach a whole new audience at your next event email us at or call us on 0330 024 1080.