Cybersecurity specialists Sophos run an annual customer and partner conference in regions across the globe but, owing to COVID-19 restrictions, were looking to translate it from physical to virtual whilst still incorporating the market specific content and user-driven interactivity created at individual in-person regional events.
Sophos’ physical events have extremely high production values and, as regular users of Zoom, they were looking to create something that was unique and a step-up from their webinar series run through the platform. They were unsure of the benefits of live vs pre-recorded content and wanted to adopt a low risk strategy for the delivery of the event. Sophos were also keen to explore ways they could manage the array of international speakers from within the company and industry experts from third-party organisations to deliver over 40 sessions.
In collaboration with our partners, Distant Object Productions, we created a series of virtual events scheduled over 4 weeks targeting each region with specific content tailored to their market and in their native language.
With a dedicated host, each unique event was divided into 1-hour segments featuring a blend of pre-recorded and live content in the format of a television broadcast, delivered via a secure platform developed and hosted by First Sight Media.
The innovative format enabled:
"I’d like to again thank you both (and your army of people behind the scenes that make you both look good) for all your expertise and energy on this project.
It was intense but highly successful - and I really appreciate the commitment, creativity and flexibility you showed throughout.“
Chris Weeds, VP Global Channel and Sales Enablement, Sophos