How can you ensure that your exciting event captures the attention of those who didn’t attend? Better yet, how can you make them wish they had been there and guarantee they won’t miss out next time?
According to recent HubSpot research, up to 76% of marketing leaders affirm that video is the most powerful tool at your disposal! Which is no surprise when you consider the benefits i.e. building brand personality, promoting future events, creating FOMO, and capturing unique testimonials.
With the help of an experienced team of videographers and editors, capturing the magic of your event, whilst showcasing your brand and messaging, is easy.
Learn how The Delegate Wranglers, the networking community of professional conference organisers and events industry suppliers, used a promotional video to enhance the appeal of their networking event, their 2024 Summer BBQ.
CLIENT: DELEGATE WRANGLERS
SERVICES: VIDEO PRODUCTION – CONTENT CREATION – HIGHLIGHTS VIDEO
This year, the Delegate Wranglers faced the challenge of finding a way to evoke a feeling of FOMO (Fear of Missing Out) among those unable to attend their most recent event. Their aim was to create a video for their social channels that would showcase the essence of their US themed Summer BBQ and encourage more attendees to join their future events
First things first. By working with a longstanding production partner who take the time to really get to know their clients, the Delegate Wranglers were able to collaborate closely with the creative team. This meant they could clearly express their needs for the video, their unique brand, and the message they were trying to convey to their audience.
This strong partnership gave The Delegate Wranglers the peace of mind they needed to hand complete creative control to the videographers and editors. They trusted that the team would deliver on the spot creativity and capture the moments to make up the final video that perfectly highlighted the essence of the event and their brand personality.
Packed with 85+ event professionals, the theme for the event was all things USA, from the dress code and food served, to the entertainment which included a Dolly Parton impressionist. On the night cutting-edge technology - including x2 Sony FS7s and x1 Insta360 camera - was used to capture the vibrant buzz of the event and the perks of being a part of The Delegate Wranglers engaging and positive sociable community.
An impromptu interview with the organisation’s founder, Neil Thompson, along with an engaging introductory piece to camera and recordings of Neil greeting guests, added a personal touch. This approach made the audience feel more connected and welcomed, despite the exclusivity of the party, enhancing the desire to attend the next event.
After collecting all the footage, it was taken to the editing phase. Utilising music, animations, graphics, and sound effects, the footage was meticulously packaged into the final FOMO-inducing product. Several videos were tailored to share to their social media community, including the 23,000 members on their Facebook page.
“From start to finish, working with the production team has been amazing. They advised us on exactly what we needed to cover and, most importantly, were a fantastic extension to our team and an absolute dream to work with.”
- Neil Thompson, Founder and MD of The Delegate Wranglers
At First Sight Media we specialise in, and are committed to, crafting immersive videos that evoke the desired feelings for your audience. Whether you have a formal brief, or just want to bring in someone who you can trust to do the job, through the close partnerships we build with our clients, we are able to translate their vision into a compelling narrative that truly resonates with viewers. Our dedication to providing high production values, creativity and client satisfaction is what really sets us apart.
If you’re looking for a production partner who can produce content, the kind that will resonate with your audience, get in touch with us today!
